How much energy does it take to make a single sale? As a decision maker at a thriving business, you probably have some idea of how to answer that question in terms of dollars and cents. But what about in terms of effort?
What would count toward that effort measurement? You'd have to include every promising lead that didn't pan out, all the time sunk into cajoling, reassuring, and making concessions to a reluctant customer. And each time a potential return customer broke away in search of a better deal, you'd have to factor in the added expense of warming up a stone cold lead to replace their business.
Even when the dollars-per-sale ratio is good, a high effort of sale points to underlying problems. It suggests that salespeople are at risk of burning out. It suggests they might be pushing hard where a light touch would suffice. Often, it means that they are not consistently matching their interpersonal language to the natural language of the client.
If there were a mismatch in language, how would you solve it: with more words, or the right words? We know you know the answer. That's why when it comes to sales, our mission is this: to help salespeople build genuine rapport with clients, starting from the very first interaction, so that all communication becomes easier.
Inspired Coaching teaches selling through listening.
Make a relationship, not just a deal.
When clients feel heard and understood, they don't need to be coaxed into making the right decision about your product. They'll do it themselves. And you won't have to go out of your way to interest them in a new offering – they'll naturally seek out new products of yours just to replicate the experience of working with you.
Both of those things will naturally lower the effort-to-sale ratio. The ratio goes down even more when clients are so fired up that their enthusiasm generates interest and leads for you on their own. Enthusiastic clients are the key to a smooth selling process, and it all begins with listening.
At Inspired Coaching, cookie-cutter products just aren't for us. Instead, we promise to address the specific needs of your organization with a tailor-made solution that matches your unique style.
Your Sales package will include some or all of the following: